Five Keys To Strong Copywriting In 2020

Monday, February 3, 2020 at 17:30 (Central European Time)

Diversifying is all the rage these days, and it seems that copywriting is one of a few obvious choices for translators, right? That is why we invited professional copywriter Kathleen Kruger.

Kathleen says: “The principles of strong copywriting have evolved, along with every other type of communication in the digital age. Audiences are bombarded with information from every direction. If you want to be heard through the “noise,” you need to know how to write copy that will capture the attention of the reader, motivate them to read further, and compel them to action.”

Kathleen will be sharing five key components that are critical to achieving these goals. The information shared will offer value to writers who want to improve their copywriting skills and to business-owners who desire to improve their messaging.

About Kathleen

Kathleen Krueger has been a full-time freelance writer since 2011. She is the owner of Crafter of Words, LLC, a content writing service supplying blogs and website copy for businesses. As an experienced copywriter, her copy consulting services are highly valued. She credits her list of long-term clients to her personal investment in their success.

Her copywriting is always reader-centric and conversion focused. She loves encouraging other writers and sharing what she has learned. She has taught workshops on freelance writing topics in several venues, including The Loft Literary Center in Minneapolis, MN. She leads a free Facebook group for freelance writers called Living the Freelance Writing Life.

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