Multiply Your Revenue With Inbound Marketing
Monday, February 3, 2020 at 14:30 (Central European Time)
Having been named as one of the top 6 LinkedIn translation bloggers, Maria currently gets over 70% of her business from applying inbound marketing strategies, especially on LinkedIn but also face-to-face. She will share her recipe with other freelance translators so they too can grow their client base and personal brand. Her list of hacks, dos, and don’ts will help translators showcase their talents and value to their online and offline communities and help them attract new business.
It is important to make connections, generate leads, grow your brand, and participate in industry discussions. By learning how to be a part of the most relevant conversations, you can stand out in your industry or niche and position yourself as an expert. This is done though inbound and content marketing, as well as continuous engagement with your audience, and she’ll teach attendees of the Translation Mastermind Summit all about it.
In the current context of globalisation, digital innovation, and connectivity, Maria has put together an effective strategy for creating valuable content and engaging with others in such a way that clients will find their way to you as if you had a magnet to attract them.
Maria Scheibengraf is a certified English > Spanish Translator and Chartered Linguist (CIOL, UK) specialising in Marketing and IT. She has been working as a translator for more than 8 years, and in 2016 co-founded Crisol Translation Services. Several multinationals rely on her professional services to generate revenue in Spanish-speaking markets, which has helped her build up an array of expert knowledge in the field. She’s also an intermediate-level programmer and has taken dozens of courses in all things Marketing.
She was named finalist for the Think Global Awards as Language Industry Person of the Year 2018 for her work in providing value to the translation community. Maria has been invited to speak at several language events (Language Show 2019, BP20, The Creative Language Conference 2020), which is further proof of her expert industry knowledge.