Kathleen Krueger

Written by Tanya Quintieri

13. January 2020

Five Keys To Strong Copywriting In 2020

Monday, February 3, 2020 at 17:30 (Central European Time)

Diversifying is all the rage these days, and it seems that copywriting is one of a few obvious choices for translators, right? That is why we invited professional copywriter Kathleen Kruger.

Kathleen says: “The principles of strong copywriting have evolved, along with every other type of communication in the digital age. Audiences are bombarded with information from every direction. If you want to be heard through the “noise,” you need to know how to write copy that will capture the attention of the reader, motivate them to read further, and compel them to action.”

Kathleen will be sharing five key components that are critical to achieving these goals. The information shared will offer value to writers who want to improve their copywriting skills and to business-owners who desire to improve their messaging.

About Kathleen

Kathleen_Krueger_TMS2020Kathleen Krueger has been a full-time freelance writer since 2011. She is the owner of Crafter of Words, LLC, a content writing service supplying blogs and website copy for businesses. As an experienced copywriter, her copy consulting services are highly valued. She credits her list of long-term clients to her personal investment in their success.

Her copywriting is always reader-centric and conversion focused. She loves encouraging other writers and sharing what she has learned. She has taught workshops on freelance writing topics in several venues, including The Loft Literary Center in Minneapolis, MN. She leads a free Facebook group for freelance writers called Living the Freelance Writing Life.

kathleenkrueger.com | Facebook | LinkedIn

 

Click Here To Learn more about the Translation Mastermind Summit

Written by <a href="https://mrsdivi.com" target="_blank">Tanya Quintieri</a>

Written by <a href="https://mrsdivi.com" target="_blank">Tanya Quintieri</a>

Tanya is the CPD Coordinator at the Translation Mastermind. The German-English translator and web designer is based in the Czech Republic. Voted Mentor of the Year in 2017 by the ProZ.com Community, she is passionate about CPD, whether it takes place online or at in-person events. You can contact her by email: tanya@translationmastermind.com.

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